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Handbook of niche marketing principles and practice

"Dalgic, Tevfik (ed)"

Handbook of niche marketing principles and practice - 0 - Mumbai Jaico 2007 - "xxii,256p. : ill. ;24cm."

includes bibliography and index

ISBN: 8179926257

Subjects--Topical Terms:
Market segmentation --Case studies

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Handbook of niche marketing principles and practice