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Waking the giant revitalising the mature brand

"Steidl, Peter"

Waking the giant revitalising the mature brand - 0 - New Delhi Wiley India c2009 - "xv,222p. : ill. ;22.5cm."

includes index

ISBN: 9788126529032

Subjects--Topical Terms:
Advertising --Brand name products
Branding (Marketing)

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Central Library - Coimbatore

Waking the giant revitalising the mature brand