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Advertising management concepts and cases

"Mohan, Manendra"

Advertising management concepts and cases - 1 - New Delhi Tata Mcgraw Hill 1989 - "xi,418p. : ill. ;24cm."

includes index

ISBN: 0074517805

Subjects--Topical Terms:
Advertising -- Case Studies

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Central Library - Coimbatore

Advertising management concepts and cases