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Marketing communications integrating offline and online with social media

"Smith, PR"

Marketing communications integrating offline and online with social media - 5 - London Kogan Page 2011 - "xviii,483p. : ill. ;24cm."

includes index

ISBN: 9780749461942

Subjects--Topical Terms:
Communication in marketing

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Central Library - Coimbatore

Marketing communications integrating offline and online with social media