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Data driven marketing the 15 metrics everyone in marketing should know

"Jeffery, Mark"

Data driven marketing the 15 metrics everyone in marketing should know - 0 - New Jersey John Wiley c2010 - "xxi,298p. : ill. ;23.5cm." - Times business series .

includes index

ISBN: 9788126527717

Subjects--Topical Terms:
Marketing --Case studies
Marketing --Mathematical models
Marketing research

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Data driven marketing the 15 metrics everyone in marketing should know