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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

Giovanni Vecchiato

Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing - 2013 - Springer 2013 - Biosystems & Biorobotics .

ISBN: 9783642380648

Subjects--Topical Terms:
Biomedical Engineering and Bioengineering
Engineering

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Central Library - Coimbatore

Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing