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Shopper marketing how to increase purchase decisions at the point of sale

"Stahlberg, Markus (ed)"

Shopper marketing how to increase purchase decisions at the point of sale - 0 - New Delhi Kogan Page 2010 - "xi,244p. : ill. ;22.5cm."

includes index

ISBN: 9780749460938

Subjects--Topical Terms:
"Advertising, Point-of-sale"
Consumers -- Decision making
Marketing
Shipping -- Decision making

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Central Library - Coimbatore

Shopper marketing how to increase purchase decisions at the point of sale