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Brand success : how the world's top 100 brands thrive and survive

"Haig, Matt"

Brand success : how the world's top 100 brands thrive and survive - 2 - New Delhi Kogan Page 2011 - "vii,296p. : ill. ;21.5cm."

includes bibliographical references and index

ISBN: 9780749462871

Subjects--Topical Terms:
Brand name products--Management

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Central Library - Coimbatore

Brand success : how the world's top 100 brands thrive and survive