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Strategic brand management "building, measuring, and managing brand equity"

"Keller, Kevin Lane"

Strategic brand management "building, measuring, and managing brand equity" - 3 - Dorling Kindersley c2011 - "xxiii,695p. : ill. ;"

includes index

ISBN: 9788131756898

Subjects--Topical Terms:
Brand management

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Central Library - Coimbatore

Strategic brand management "building, measuring, and managing brand equity"