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New emerging market multinationals four strategies for disrupting markets and building brands

"Chattopadhyay, Amitava"

New emerging market multinationals four strategies for disrupting markets and building brands - 0 - New Delhi Mcgraw Hill 2012 - "xii,335p. : ill. ;23.5cm."

includes index

ISBN: 9781259029226

Subjects--Topical Terms:
Branding (Marketing)
Strategic planning

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Central Library - Coimbatore

New emerging market multinationals four strategies for disrupting markets and building brands