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Creating passion brands getting to the heart of branding

"Edwards, Helen"

Creating passion brands getting to the heart of branding - 0 - New Delhi Kogan Page 2010 - "xi,244p. : ill. ;22.5cm."

includes bibliographical references and index

ISBN: 9788175545311

Subjects--Topical Terms:
Brand name products

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Central Library - Coimbatore

Creating passion brands getting to the heart of branding