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Beyond branding : how the new values of transparency and integrity are changing the world of brands

"Ind, Nicholas (ed)"

Beyond branding : how the new values of transparency and integrity are changing the world of brands - 0 - New Delhi Kogan Page 2008 - "xviii,236p. : ill. ;23cm."

includes index

ISBN: 9780749442125

Subjects--Topical Terms:
Brand name products
Business choice
Product management

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Central Library - Coimbatore

Beyond branding : how the new values of transparency and integrity are changing the world of brands