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Brand immortality how brands can live long and prosper

"Pringle, Hamish"

Brand immortality how brands can live long and prosper - 0 - New Delhi Kogan Page 2009 - 320p. : ill. ;24cm.

includes bibliography and index

ISBN: 9780749457013

Subjects--Topical Terms:
Brand name products
Branding (Marketing)

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Central Library - Coimbatore

Brand immortality how brands can live long and prosper