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Customer relationship management the foundation of contemporary marketing strategy

"Baran, Roger J"

Customer relationship management the foundation of contemporary marketing strategy - 0 - New York Routledge 2014 - "ix,393p. : ill. ;24cm."

includes index

ISBN: 9780415896573

Subjects--Topical Terms:
Customer relations--Management
Relationship marketing

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Central Library - Coimbatore

Customer relationship management the foundation of contemporary marketing strategy