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Qualitative consumer and marketing research

"Belk, Russell"

Qualitative consumer and marketing research - 0 - New Delhi Sage 2013 - 234p. : ill. ;24cm.

includes bibliographical references and index

ISBN: 9780857027672

Subjects--Topical Terms:
"Marketing research, Consumer - research, Qualitative research"

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Central Library - Coimbatore

Qualitative consumer and marketing research