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Understanding digital marketing marketing strategies for engaging the digital generation

"Ryan, Damian"

Understanding digital marketing marketing strategies for engaging the digital generation - 3 - New Delhi Kogan Page c2014 - "xx,409p. : ill. ;23.5cm."

includes index

ISBN: 9780749471026

Subjects--Topical Terms:
"Internet marketing, social media, strategic planning, Marketing-management"

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Central Library - Coimbatore

Understanding digital marketing marketing strategies for engaging the digital generation