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Auto brand building successful car brands for the future

"Parment, Anders"

Auto brand building successful car brands for the future - 0 - New Delhi Kogan Page 2014 - "ix,254p. : ill. ;23cm."

includes bibliographical references and index

ISBN: 9780749469290

Subjects--Topical Terms:
"Automobiles-marketing, Automobile industry and trade"

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Auto brand building successful car brands for the future