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Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises

"James Hood, David"

Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises - 0 - New Delhi Kogan Page 2013 - "xvii,214p. : ill. ;23cm."

includes index

ISBN: 9780749468507

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Central Library - Coimbatore

Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises