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Satisfaction a behavioral perspective on the consumer

"Oliver, Richard L"

Satisfaction a behavioral perspective on the consumer - 2 - Chennai Yes Dee Publishing 2010 - "xxii,518p. : ill. ;23.5cm."

includes index

ISBN: 9789380381190

Subjects--Topical Terms:
"Consumer satisfaction, Consumer satisfaction - Evaluation, Consumer behavior"

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Satisfaction a behavioral perspective on the consumer