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Marketing analytics : data-driven techniques with Microsoft Excel

"Winston, Wayne L"

Marketing analytics : data-driven techniques with Microsoft Excel - 0 - New Delhi Wiley India 2014 - "xxx, 690p. : ill."

includes index.

ISBN: 9788126548620

Subjects--Topical Terms:
Electronic spreadsheets
Marketing research - Data processing
Microsoft excel (computerfile)

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Marketing analytics : data-driven techniques with Microsoft Excel