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Business marketing strategy cases concepts and applications

"Rangan, Kasturi V"

Business marketing strategy cases concepts and applications - 1 - Chicago Irwin 1995 - "xiv,850p. : ill. ;"

includes index

ISBN: 025616911X

Subjects--Topical Terms:
Industrial marketing--Management
Marketing management
Marketing management--Case studies
Product management

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Business marketing strategy cases concepts and applications