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Marketing analytics : strategic models and metrics

"Sorger, Stephan"

Marketing analytics : strategic models and metrics - 0 - Admiral Press c2013 - "x,488p. : ill. ;24.5cm."

includes bibliographical references and index

ISBN: 9781481900300

Subjects--Topical Terms:
Marketing - Mathematical models
Marketing - Statistical methods
Marketing research

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Marketing analytics : strategic models and metrics