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Direct marketing rules of thumb

"Bodian, Nat G"

Direct marketing rules of thumb - 1 - New York Mcgraw Hill c1995 - "xiiv, 403p. : ill. ;23cm."

Includes bibliographical references and index

ISBN: 0070063400

Subjects--Topical Terms:
"Advertising, Direct-mail"
Direct marketing
Telemarketing

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Central Library - Coimbatore

Direct marketing rules of thumb