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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness

Christian Lucas

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness - 2015 - Springer 2015 - Applied Marketing Science / Angewandte Marketingforschung .

ISBN: 9783658076849

Subjects--Topical Terms:
Business and Economics
Marketing

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Central Library - Coimbatore

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness