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Managing Negative Word-of-Mouth on Social Media Platforms

Ines Nee

Managing Negative Word-of-Mouth on Social Media Platforms - 1st ed. 2016 - Springer 2016 - Innovatives Markenmanagement .

ISBN: 9783658139988

Subjects--Topical Terms:
Business and Management
Marketing

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Central Library - Coimbatore

Managing Negative Word-of-Mouth on Social Media Platforms