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Consumer Innovation at the Base of the Pyramid

Sarah Praceus

Consumer Innovation at the Base of the Pyramid - 2014 - Springer 2014 - Forschungs-/Entwicklungs-/Innovations-Management .

ISBN: 9783658051051

Subjects--Topical Terms:
Business and Economics
Innovation and Technology Management

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Central Library - Coimbatore

Consumer Innovation at the Base of the Pyramid