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"Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing"

Colin Campbell

"Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing" - 1st ed. 2016 - Springer 2016 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science .

ISBN: 9783319241845

Subjects--Topical Terms:
Business and Management
Marketing

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Central Library - Coimbatore

"Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing"