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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Colin L Campbell

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World - 1st ed. 2017 - Springer 2017 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science .

ISBN: 9783319500089

Subjects--Topical Terms:
Business and Management
Consumer Behavior

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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World