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Rediscovering the Essentiality of Marketing

Luca Petruzzellis

Rediscovering the Essentiality of Marketing - 1st ed. 2016 - Springer 2016 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science .

ISBN: 9783319298771

Subjects--Topical Terms:
Business and Management
Customer Relationship Management

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Central Library - Coimbatore

Rediscovering the Essentiality of Marketing