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Marketing at the Confluence between Entertainment and Analytics

Patricia Rossi

Marketing at the Confluence between Entertainment and Analytics - 1st ed. 2017 - Springer 2017 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science .

ISBN: 9783319473314

Subjects--Topical Terms:
Business and Management
Customer Relationship Management

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Central Library - Coimbatore

Marketing at the Confluence between Entertainment and Analytics