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The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas

Florian Denker

The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas - 1st ed. 2018 - Springer 2018 - Forschungs-/Entwicklungs-/Innovations-Management .

ISBN: 9783658197841

Subjects--Topical Terms:
Business and Management
Innovation and Technology Management

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Central Library - Coimbatore

The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas