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Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces

Nina Krey

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces - 2018 - Springer 2018 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science .

ISBN: 9783319991818

Subjects--Topical Terms:
Business and Management
Customer Relationship Management

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Central Library - Coimbatore

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces