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"Congruency, Expectations and Consumer Behavior in Digital Environments"

Frederic Nimmermann

"Congruency, Expectations and Consumer Behavior in Digital Environments" - 2020 - springer 2020 - Handel und Internationales Marketing Retailing and International Marketing .

ISBN: 9783658284213

Subjects--Topical Terms:
Business and Management
Marketing

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Central Library - Coimbatore

"Congruency, Expectations and Consumer Behavior in Digital Environments"