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CrossCultural Brand Personality and Brand Desirability

Corinna Colette Vellnagel

CrossCultural Brand Personality and Brand Desirability - 1st ed. 2020 - springer 2020 - Markenkommunikation und Beziehungsmarketing .

ISBN: 9783658311780

Subjects--Topical Terms:
Branding
Business and Management

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Central Library - Coimbatore

CrossCultural Brand Personality and Brand Desirability