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Drivers of User Engagement in Influencer Branding

Tanja Fink

Drivers of User Engagement in Influencer Branding - 1st ed. 2021 - springer 2021 - Innovatives Markenmanagement .

ISBN: 9783658346515

Subjects--Topical Terms:
Business and Management
Marketing

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Central Library - Coimbatore

Drivers of User Engagement in Influencer Branding