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Product juggernauts how companies mobilize to generate a stream of market winner

"Deschamps, Jean-Philippe"

Product juggernauts how companies mobilize to generate a stream of market winner - 1 - Boston HBS Press c1995 - "xii, 472p. : ill. ;24cm."

includes index

ISBN: 0875843417

Subjects--Topical Terms:
New products--Management
Product management

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Central Library - Coimbatore

Product juggernauts how companies mobilize to generate a stream of market winner