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Marketing management : analysis, planning, implementation and control

Kotler, Philip

Marketing management : analysis, planning, implementation and control - 8 - New Delhi Prentice-Hall 1994 - xxix, 354p.

Includes index

ISBN: 8120308778

Subjects--Topical Terms:
Management -- Marketing
Marketing management

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Central Library - Coimbatore

Marketing management : analysis, planning, implementation and control