Market driven management : using the new marketing concept to create a customer-oriented company
"Webster, Frederick E"
Market driven management : using the new marketing concept to create a customer-oriented company - 1 - New York John Wiley c1994 - "xiv,319p. : ill. ;26cm."
includes index
0471595764
Marketing management
Market driven management : using the new marketing concept to create a customer-oriented company - 1 - New York John Wiley c1994 - "xiv,319p. : ill. ;26cm."
includes index
0471595764
Marketing management