Fundamentals of marketing
Stanton, William, J
Fundamentals of marketing - 10 - New Delhi McGraw-Hill 1994 - xxviii, 697p.
Includes index
0-07-113561-8
Consumer behaviour
Management -- Marketing
Marketing -- Management
Marketing environment
Marketing research
Target market
Fundamentals of marketing - 10 - New Delhi McGraw-Hill 1994 - xxviii, 697p.
Includes index
0-07-113561-8
Consumer behaviour
Management -- Marketing
Marketing -- Management
Marketing environment
Marketing research
Target market