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Hearing the voice of the market : competitive advantage through creative use of market information competitive advantage through creative use of market informa

"Barabba, Vincent P"

Hearing the voice of the market : competitive advantage through creative use of market information competitive advantage through creative use of market informa - 1 - Boston HBS Press 1991 - "xiv,294p. : ill. ;24cm."

includes index

ISBN: 0875842410

Subjects--Topical Terms:
Decision making
Marketing research

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Central Library - Coimbatore

Hearing the voice of the market : competitive advantage through creative use of market information competitive advantage through creative use of market informa