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Mass customization the new frontier in business competition

"Pine II, Joseph B"

Mass customization the new frontier in business competition - 1 - Boston HBS Press c1993 - "xvii, 333p. : ill. ;24cm."

includes index

ISBN: 0875843727

Subjects--Topical Terms:
Competition
Manufactures--Technological innovations--Management
Mass production
New products--Management
Service industries--Technological innovations--Management
Technological innovations--Management

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Mass customization the new frontier in business competition