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Industrial marketing: analysis, planning and control

Reeder, Robert, R

Industrial marketing: analysis, planning and control - 2 - New Delhi Prentice-Hall 1991 - xvi, 670p.

Includes index

ISBN: 81-203-1245-7

Subjects--Topical Terms:
Buyer behaviour
Industrial marketing
Industrial marketing
Marketing--Industrial
Pricing policy
Product planning

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Industrial marketing: analysis, planning and control