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Building data mining applications for CRM

Berson, Alex

Building data mining applications for CRM - New Delhi Tata McGraw-Hill 2004 - xxvii, 510p. : ill.

Includes index.

ISBN: 70402736

Subjects--Topical Terms:
CRM -- Data mining
Customer relationship management
Data mining
Data warehousing
Decision support system

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Building data mining applications for CRM