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Cases in marketing management and strategy an asia-pacific perspective

"Quelch, John A"

Cases in marketing management and strategy an asia-pacific perspective - 1 - Singapore Prentice Hall c1996 - "xi,507p. : ill. ;23.5cm."

ISBN: 0135770572

Subjects--Topical Terms:
Marketing management--Case studies

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Central Library - Coimbatore

Cases in marketing management and strategy an asia-pacific perspective