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Managing brand equity capitalizing on the value of a brand name

"Aaker, David A"

Managing brand equity capitalizing on the value of a brand name - 1 - New York Free Press 1991 - "xiii,299p. ;24cm."

includes index

ISBN: 0029001013

Subjects--Topical Terms:
Brand management
Brand name products
Valuation

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Central Library - Coimbatore

Managing brand equity capitalizing on the value of a brand name