Techno brands : how to create and use brandidentity to market advertise and sell technology products
"Pettis, Chuck"
Techno brands : how to create and use brandidentity to market advertise and sell technology products - New York Amacom c1995 - "xiii, 222p. : ill. ;24cm."
includes index
0333586522
Brand name products
High Technology--Marketing
Technological Innovation--Marketing
Techno brands : how to create and use brandidentity to market advertise and sell technology products - New York Amacom c1995 - "xiii, 222p. : ill. ;24cm."
includes index
0333586522
Brand name products
High Technology--Marketing
Technological Innovation--Marketing