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Marketing challenges cases and excercies

"Lovelock, Christopher H"

Marketing challenges cases and excercies - 3 - New York Mcgraw Hill c1993 - "xxxix,628p. : ill. ;23.5cm." - Mcgraw Hill Marketing Series .

ISBN: 0071125132

Subjects--Topical Terms:
Marketing management-Case studies

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Central Library - Coimbatore

Marketing challenges cases and excercies