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Essentials of marketing research

"Hawkins, Del I"

Essentials of marketing research - 1 - New York Macmillan 1994 - "xiii,557p. : ill. ;25.5cm."

includes bibliographical references and index

ISBN: 0023518316

Subjects--Topical Terms:
Marketing research--Case studies

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Central Library - Coimbatore

Essentials of marketing research