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New direct marketing : how to implement a profit-driven database marketing strategy

"Shepard, David"

New direct marketing : how to implement a profit-driven database marketing strategy - 2 - Chicago Irwin 1995 - "xiv,493p. : ill. ;28.5cm."

includes index

ISBN: 1556238096

Subjects--Topical Terms:
Direct marketing

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Central Library - Coimbatore

New direct marketing : how to implement a profit-driven database marketing strategy