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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

"Bearden, William O"

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research - 1 - California Sage 1993 - "xii,352p. : ill. ;28.5cm."

ISBN: 0803951558

Subjects--Topical Terms:
Consumer behavior--Research
Marketing research

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Central Library - Coimbatore

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research